K12 Insight

Location: This role is open to candidates located within a 300-mile radius of our Herndon, Virginia headquarters, with periodic travel to headquarters for in-person collaboration.

The Role

Are you a strategic marketer who loves using data and AI to build powerful campaigns? Do you want to use your skills to help transform how K-12 school districts communicate with their communities? We’re looking for a hands-on senior marketer to lead integrated campaigns and drive demand for a high-growth SaaS platform trusted by districts nationwide.

This is a unique opportunity to own and execute our integrated marketing strategy. You'll be at the helm of strategic campaigns, blending AI-driven personalization with compelling storytelling to generate demand and drive revenue. You'll also have the opportunity to mentor and manage a small, talented team, helping them grow their skills and contribute to our overall success.

This role reports to the Vice President of Marketing and will manage 1–2 direct reports based in India.

About K12 Insight

K12 Insight is a leading edtech innovator helping public school districts modernize operations and deliver exceptional customer service. Our unified service platform combines a robust customer service framework with automation, data integration, and generative AI to streamline workflows and improve the experience for staff, students, and families. We help school systems reduce busywork, increase efficiency, and strengthen community trust.

What You’ll Do   

• Develop and execute marketing campaigns that drive growth and make a tangible impact on how school districts operate. Your work will directly help districts reach families more effectively and streamline their operations. You will drive efforts across multiple platforms including email, social media, content marketing, digital advertising (paid search, display, paid social, programmatic), and webinars, with an AI-first approach to personalization, targeting, and optimization. 

• Collaborate closely with Sales, Client Experience, Product, and Marketing teams to align marketing initiatives with business objectives and create compelling, relevant campaign messaging for K-12 district buyers.

• Manage and develop a small India-based team (1–2 direct reports) to support marketing operations, ensuring alignment with overall marketing goals and driving high-quality deliverables.
  Provide direction for email marketing campaigns, including segmentation, automation and content creation, utilizing AI to scale marketing efforts and sales outreach. 

• Develop and implement social media strategies to increase brand awareness, engagement, and lead generation among K-12 district buyers.

• Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations for continuous improvement.

• Manage marketing budgets effectively and allocate resources strategically across channels.

• Stay abreast of industry trends, emerging technologies (especially in AI and marketing automation), and competitive landscapes within K-12 education marketing.
  
  

Key Attributes for Success

• Excellent written and verbal communication skills, with the ability to craft compelling narratives and adapt messaging for different audiences.

• Strong analytics skills with the ability to interpret data, derive insights, and make data-driven decisions.

• Highly collaborative with the ability to work effectively with cross-functional and global teams.

• Self-starter with a proactive approach.

About You

• 5+ years of progressive experience in integrated marketing, with a proven track record of designing and executing successful multi-channel campaigns.

• Experience managing globally distributed teams and providing clear direction, communication, and support across time zones.

• Deep understanding and experience marketing to K-12 district buyers, specifically at the Superintendent and Cabinet level.

• Demonstrated AI-first mindset with practical experience leverage AI tools and strategies for enhanced marketing performance (e.g., personalization, predictive analytics, content optimizations, automation).

• Proficiency in marketing automation platforms (e.g., HubSpot, Salesforce Marketing Cloud), CRM systems (e.g., Salesforce) and digital advertising platforms (e.g., Google Ads, LinkedIn Ads, social media ad managers). 

• Proven project management skills with the ability to manage multiple campaigns simultaneously and meet deadlines.

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

What We Offer

At K12 Insight, we take pride in supporting our clients and cultivating an exceptional workplace. Our colleagues often speak highly of our talented and dedicated team, which is a core part of what makes us stand out. Here are some of the ways we prioritize and care for our team:

• Generous vacation policy which includes 17 days of PTO (with increasing amounts for additional years of tenure), 2 volunteer days, the entire week of December 24 - January 1, and 8 additional holidays.

• Competitive salaries with incentive pay for performance 

• Option of medical, dental and vision plans 

• Short-term disability, long-term disability and basic life insurance at no extra cost 

• 401K retirement savings plan with company match

• Excellent choice of computer equipment and a monthly cell phone plan stipend 

• A commitment to individualized professional development (we believe in education!)

• Trust - we're adults, no need to punch a clock or get approval to see a doctor during the workday.

The expected salary range for this position is $115,000 - $130,000 / year with the opportunity to earn additional compensation pursuant with K12 Insight’s corporate bonus plan. The salary range represents the low and high end of the salary range for this position, and is subject to change. Exact pay will be based on factors including but not limited to a candidate’s experience and skills, market demands, internal parity and organizational needs.

K12 Insight is an equal opportunity employer. We believe diversity of backgrounds, beliefs, and experiences to be critical to our success and are passionate about creating a welcoming, supportive, and collaborative environment for all employees. All are encouraged to apply as we continue to grow a smart, hard-working, and diverse team who love working together to build something that matters. K12 Insight uses E-Verify to confirm the employment eligibility of all new employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.DHS.gov/E-Verify